Jasmijn Muller, the 2017 UK & World 24-hour TT Champion, is the next rider to step up to the challenge of the world record for Land’s End to John o’Groats. Jasmijn will set out in July on her attempt to break the record of 52 hours 45 minutes, set in 2002 by Lynne Biddulph.
In addition to support from various sponsors, Jasmijn has attracted the notice of Find It Film, dedicated to recording and promoting women in sports and adventure.
Such a great privilege to spend the day filming with @JasmijnMuller1 and her crew as they prepare for the #lejog record attempt. Get following @lejogrecord for updates #BeTheEgg #women #cycling pic.twitter.com/kg7IWX0sS7
— Find It Film (@FindItFilm) June 16, 2018
In addition to taking on a world record, Jasmijn is raising money for Cancer Research UK. Surplus funds from her goods shop will go to the benefit of the cancer charity.
On her site Duracell Bunny on a Bike, Jasmijn explains the origin of her mantra, Be The Egg:
“The same boiling water that softens the potato hardens the egg. It’s about what you’re made of, not the circumstances”. This is the quote that my ‘be the egg’ mantra refers to. A mantra that helps me when the going gets tough and will hopefully help to set new LEJOG & 1,000 miles records this year.
"it would not be possible without my team" @JasmijnMuller1 is in the final preparation phase for her @lejogrecord attempt. Get following, supporting, shouting…cycling from Land End to John O'Groats in under 53 hours is EXTRAORDINARY. #cycling #MondayMotivation pic.twitter.com/nTiZh07G4A
— Find It Film (@FindItFilm) June 18, 2018